COPY GOALS 2021

If you’re reading this right now, it’s too late… you already made it to the second week in 2021. You might have had difficulty setting your copywriting goals for the year, but that isn’t a big surprise because now more than ever… it could be challenging,  arranging business goals- (rebranding, launching your website, targeting new

GOLDEN EGGS

‘’If you only take care of the goose with no aim towards the golden eggs, you soon won’t have the wherewithal to feed yourself or the goose’’ –Stephen R. Covey In every industry, venture or business, there are two inalienable elements that decide how far the business or venture will go as it relates to

THE RESEARCH PROCESS

One of the major pillars of writing is research and taking a brief. Unless you are a creative writer (in any case, you will still need to do some research) you need to do research before writing any type of ad or sales copy. Now what I’m going to do today is run you through

MR COPYWRITER: Better conversations, Meet new friends & Peng tings

I decided to do something different on the blog today, and I know you’ll be excited to read about my copywriting journey, the perks of being a copywriter as a student  and what you can take home without being a copywriter. Okay guys, if you’re new to my blog I am Grey Matter, SEO-Copywriter and

The Social Media-Age Emotions (1)

It’s been a while guys, other than specific client jobs and my literary works  I’m staying off writing to concentrate on research work and COVID-19 sure provides that opportunity for hours of extensive research in pyjamas…. I’ve been lucky to meet some professionals who have experience dating years back with various brands across diverse industries

Ideal Prospects² : Meeting Specific Needs.

He might not buy the Lamborghini if you told him it’s the fastest car in the world, but he might buy it if you told him that it was Forbes number#1 on the things everyone in Hollywood has, just saying…   Remember the fat man from last week, yeah. The one we agreed best describes the