COPY GOALS 2021

If you’re reading this right now, it’s too late… you already made it to the second week in 2021. You might have had difficulty setting your copywriting goals for the year, but that isn’t a big surprise because now more than ever… it could be challenging,  arranging business goals- (rebranding, launching your website, targeting new

WHAT’S YOUR COPY WORTH?

A chat with Freelance Copywriter Sally Fox on how to get paid more than minimum wage writing copy.  ‘’It’s outrageous! And people say, oh well… you know in India that’s a living wage.. There’s nowhere in the world $2 is a living wage, its not acceptable in any country anywhere, you can’t live of that

GOLDEN EGGS

‘’If you only take care of the goose with no aim towards the golden eggs, you soon won’t have the wherewithal to feed yourself or the goose’’ –Stephen R. Covey In every industry, venture or business, there are two inalienable elements that decide how far the business or venture will go as it relates to

4 REASONS YOUR EMAILS NEVER GETS OPENED

With the rise in digital marketing and the use of  modern platforms to communicate  marketing messages, sending emails directly to a prospect’s inbox  is one of the fastest ways to get a direct response to your offer if you know how to do it right. You might be wondering ‘’if it works so, why don’t

THE RESEARCH PROCESS

One of the major pillars of writing is research and taking a brief. Unless you are a creative writer (in any case, you will still need to do some research) you need to do research before writing any type of ad or sales copy. Now what I’m going to do today is run you through

MR COPYWRITER: Better conversations, Meet new friends & Peng tings

I decided to do something different on the blog today, and I know you’ll be excited to read about my copywriting journey, the perks of being a copywriter as a student  and what you can take home without being a copywriter. Okay guys, if you’re new to my blog I am Grey Matter, SEO-Copywriter and

READABILITY TESTS(1): GUNNING FOG INDEX

What Is a Readability score?

The Social Media-Age Emotions (1)

It’s been a while guys, other than specific client jobs and my literary works  I’m staying off writing to concentrate on research work and COVID-19 sure provides that opportunity for hours of extensive research in pyjamas…. I’ve been lucky to meet some professionals who have experience dating years back with various brands across diverse industries

The Language Of Copy: Reading in-between The Lines.

Originally posted on GREY COPY:
Copywriting is simply sales-manship in print, and research has shown that humans make buying/purchasing decisions based on emotions and justify with logic that’s why I believe that when writing copy, hitting on the 4 big emotions(that encapsulates other emotions) that apply when it comes to purchasing is very important… So……

Useful SEO Tips

Search Engine Optimization (SEO) is  all practices aimed at increasing the quality of traffic on websites by optimizing Search Engine protocols. The internet, home-base of millions of information relevant to several topics although officially launched in 1991, the ground breaking technology became popular with the advent of Search engines in the following years (especially google